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We’re super excited to tell you that HGTV and Hearst Magazines are introducing a new title: HGTV Magazine.

The magazine will cover decorating, renovating, gardening and real estate, of course. You’ll also find content like entertaining and food, to help you make the most of your home. Look for lots of your favorite HGTV talent and behind-the-scenes scoop.

Sara Peterson, formerly editor of Coastal Living, is the editor-in-chief.

Look for the first test issue in October and the second the following January. If people love it as much as we think they will, full-scale production will kick off in 2012.

Now’s a good time to speak up. What would you like to see in our new magazine?


First Test Issue to Hit Newsstands in Fall 2011

NEW YORK, April 7, 2011 – Hearst Magazines, one of the world’s largest publishers of women’s magazines, and HGTV, America’s leader in home and lifestyle programming, today announced that they are partnering to test a new magazine in the market starting in fall 2011.  Entitled HGTV Magazine, the publication will explore the themes covered in HGTV’s popular programming, as well as lifestyle content that goes beyond what’s featured on the network.

Sara Peterson, formerly editor of Coastal Living, is HGTV Magazine’s editor-in-chief. The first two test issues will feature HGTV talent throughout its pages, offering readers personal tips, tricks and expertise, as well as a behind-the-scenes look at their shows.  Content will include real estate, decorating, home renovation, gardening, entertaining and food.

The debut test issue will hit newsstands nationwide in October, followed by a second test issue in January 2012. Hearst and HGTV will use the test period to gauge consumers’ interest in the concept ahead of a possible full-scale launch in 2012.

“We’re pleased to be testing this new magazine in the market, once again partnering with Scripps Networks. Our first joint venture, Food Network Magazine, is currently the #1 selling food magazine on newsstands,” said David Carey, president, Hearst Magazines.  “Hearst is known for its successful partnerships and HGTV’s enormous fan base and rich lifestyle content dovetails well with our expertise at delivering entertaining and compelling content.”

“We’re encouraged by the enormously positive response Hearst and our parent company, Scripps Networks, have received with Food Network Magazine,” said Jim Samples, president, HGTV. “We expect that HGTV’s collaboration with Hearst in the form of a lifestyle publication will resonate with our millions of viewers, as well as with new consumers who are passionate about their homes and the lives they live in them.”  


Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television.  As one of the world’s largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring 2010 MRI).

Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites which serve the company’s consumer audience.  The unit has launched, re-launched or acquired 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Hearst Magazines has published more than 65 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform.


HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks.  HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 5 million unique visitors per month.

Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc. (NYSE:SNI), which also operates Food Network (http://www.foodnetwork.com), DIY Network  (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).


Design Inspiration

332 Responses

  1. Connie George Sikora says:

    Another vote for a regular feature article about window treatments. I have been a Window Treatment Specialist for almost 21 years and cant tell you how many hours I have spent educating people about the difference between ready mades and custom. Many of the HGTV shows show window treatments out of a package, which is fine in some situations. But there are so many options and the consumers should be shown alternatives and educated as to why custom is so much better in most instances. Give the professional fabricator some credit and time to show you what we are all about!

    Connie Sikora
    A Room With A View <a href="http://www.conniesworkroom.com” target=”_blank”>www.conniesworkroom.com
    Immediate Past President Chicagoland Chapter of Window Coverings Association of America
    Member Workroom Association of America

  2. Cathie Gulliver says:

    Yep, I too would love a magazine that showed more of the possibilities that can be had with soft furnishings. And when it comes to window coverings we need to let people know not just how beautiful they are and can be but the practical side too when it comes to energy-efficiency. The more that goes inside a beautiful custom made functional drapery the more practical and energy efficient it becomes too.!!!

  3. Karla says:

    This is great news! I really miss the Windows and Walls magazine and fervently hope that you will prominently feature window treatments in this magazine. I would love to subscribe if so.

  4. ruglvr says:

    One more thing. Programs that suggest that you can "get the look" for under $100 are unrealistic and I'm sick of seeing them. Custom costs and takes time but it's worth it to work with a designer and a custom workroom. Not everything can be done yourself. It would be nice to see more shows like Sarah's House that reveal the REAL cost. Programming that isn't realistic is just a waste of time for me.

  5. Maureen I says:

    I hope that Sarah Richardson would have a regular column. Her work is spectacular! Quality in every aspect of home design. She would never put unironed sheets on her windows! Thanks.

  6. Rebekah says:

    I too would love to see custom window treatments featured in your magazine.

  7. Kay Blair says:

    I would love to see a focus on decorating with an emphasis on window treatment. Everyone HAS windows, but there is so little attention paid to decorating them. I think drapes and drapery hardware are a topic that deserves more exploration. I agree that there is too much food stuff already out there.

  8. Sharon says:

    Please go a little lighter in the real estate area. I don't watch HG as much anymore because of that. Please do a section on fabrics – especially quality window treatments.

  9. Yanni A says:

    Wonder how…"girlie", you might be leaning. For example, I would certainly not be afraid to handle power tools. I also VERY much like to get my hands dirty and don' t mind working up a sweat if necessary. I would really like to see a publication – with so many great personalities and expertise behind it – to really get into good DETAILS. List tools necessary. Detailed diagrams and photos. Say the reasons why certain materials are/are not used in an application. What other materials could be used. Even if some of the details are in the back in smaller print, I'd really like to have the info.

    I TOTALLY agree with the folks that have already mentioned the snafu re: landscape shows. I too am sad when a show is always located in a place that grows palm trees. Speaking of gardens/landscaping, I would REALLY LOVE if hosts were more aware and avoided using invasive plants! Help people know what invasive plants are, why to avoid them. Help us be savvy, educated, responsible homeowners.

    How about a 2-3 page bio or autobio of one of the HGTV hosts each month? I would love to get to know the hosts better! Maybe… did their parents' careers or their childhoods influence their career paths? Maybe… ask about prior jobs they had or mentors that they learned some important career or life lessons from? They could tell us about a job they found particularly challenging, what made it so challenging and if they felt successful when they had finished.

    Thanks for asking for our ideas!!

  10. @jojobink says:

    How do I reserve my magazine??!!! I want one!!! I can't get enough HGTV!

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