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David and Jane Cohen finally moved into their dream apartment, one with big, beautiful windows filled with stunning views of Manhattan, a terrace perfect for entertaining and other architectural details that made the it distinctive. But their temporary furnishings were too neutral and bland, really, making the penthouse a big white box. Far from the colorful home Jane and David wanted it to be.

Rob’s and my goal was to take their design sky high with a vibrant and timeless eclectic look. We mixed contemporary furnishings with vintage pieces. And to make their new home really pop, we used metallics to reflect the New York City skyline and bold blasts of color in the furniture and art to make the space really fantastic.

BEFORE ___________ AFTER
Home by Novogratz - HGTV - before and after - NYC Penthouse Apartment

Since we were working with 18 foot ceilings, hanging the six mod gold lights of varying sizes that we found at ABC Carpet and Home made for a much more dramatic statement than a single chandelier would. And by hanging them at different heights, they can be enjoyed from below, as you are walking up the stairs and from the second floor.
Home by Novogratz - HGTV - NYC Penthouse Apartment

The art, including a piece David and Jane already owned positioned next to the silver chesterfield and the “figure of speech” painting we commissioned by artist Cristina Vergano hung above the stairs, gives the apartment a quirky and smart jolt of character.
Home by Novogratz - HGTV - NYC Penthouse Apartment

We found the Philippe Starke inspired marble dining table at Modani, as well as the silver Croco Louis-style chairs. The oval shape allows for more seating, a perfect fit for the space. We scored the mint green 40s chairs, navy Deco chairs and Harry Bertoia chairs at Adelaide.

To make your own environment pop with character, invest your budget in bright throw pillows, a colorful carpet, unusual art (it doesn’t have to be expensive!) and lots of funky vintage furniture mixed with contemporary pieces. Remember, big walls need big art and cool accessories help define a space in a more exciting way.

75 Responses

  1. Patti Bradford says:

    I teach residential design at a university in Memphis, TN. Saw this Saturday's show, July 29 for the first time. WOW! Love what you did with the space. I would love to know the source for the "Family" rug. It was fabulous in the space and brought the entire design together. Thanks
    Patti Bradford

  2. Melinda says:

    I love ~ love ~ love this design… You guys are awesome… I really the love the Family rug which I'm surprised the couple didn't mention… Every single element of this design was perfect… I would love u guys design my home..

    ~~ HOME BY NOVOGRATZ ROCK ~~

  3. ogclan6 says:

    Home by Novogratz is a joke of a design show. There is no design, there is only the disregard of the owners' personal taste and spontaneous shopping. Nothing is "designed", no preplanned layouts, no custom shelving/furniture. Spaces are not made to be livable. Vern Yip and Candice Olsen are stirring in their designer sheets at night at the thought of these two clowns having their own show. Last time I checked going shopping for 2 hours and throwing everything together in a space with some crazy colors is tacky, but that is just me. Please stop wasting my HGTV time.

    • Rich says:

      You have to be kidding. They ask the owners at the beginning of show what they like. At the reveal, it seems as if owners are happy with the results. I don't think they are there to remodel the place, besides I'm sure Vern would like their contemporary layout. Since you don't like too much color, you probably hate "color splash" even more.

  4. Annie says:

    I like their use of used pieces…and yes wild colors, but their design is Eclectic….Remember the show is only 1/2 hour. To each their own! I like them.

  5. CplusE says:

    I actually like their old furniture but agree that it did nothing for their new apartment. The makeover really enhances the light and airy feel of the space. The only issue I have is that 800-pound gorilla in the room — the big black rectangle of a TV hanging in front of that fabulous white wall of windows. It was the first thing I noticed in both the before and after pictures, and not in a good way. I missed the show last night so maybe there was an explanation, but it would have been nice if a creative way had been found to diminish its presence in the room (hidden as a pop-up in a piece of furniture, perhaps?). Maybe TV manufacturers should take a cue from cell phone and lap top makers and offer a variety of attractive covers for TV screens!

  6. Hi Cortney,

    I never miss your show, always love watching it. The space of last night's show was already beautiful so I think this was an easy task. But I still enjoyed watching you shop for it and it's always nice how you add that extra splash of color. I agree with CplusE -the TV…
    Great show and nice ideas! Thanks,

    Franziska San Pedro
    The Abstract Impressionist Artress

  7. beachdeb says:

    Loved the NY apartment, beautiful colors, design and furniture. Too bad modern design furniture is so expensive. I will be keeping their show on my TIVO …

    • Anna@HGTV says:

      Modani has some pretty impressive sales. Now, if you don't live in NYC, LA or Miami, then shipping comes into play. Otherwise, worth keeping an eye on.

  8. WENDI says:

    I have to have that FAMILY rug! It's perfect for a room I'm doing. If anyone knows where to get it I would love to know.

  9. stanley says:

    I loved the blue sofa and would like to know where to find it.

  10. tawnya says:

    I want to know where to get the black and white outdoor rug. Loved it!! Does anyone know???

  11. Todd says:

    Liked the matching navy deco chair who made them

  12. Cali says:

    Hi Novogratz!
    I Love your new show…almost as much as the old one. You guys have great taste!!!!!
    ogclan6 4p is an ass bag! Well, I think his reference to Vern and Candice as some sort of credible style source says it all. Anyway, I read the FAMILY rug was part of your new line. Where will it be sold and when can I have it delivered? :)
    Thanks for all the inspiration. You and you kids are the coolest!

  13. David says:

    I too loved the blue sofa and would love to know where I could find it!

  14. Robert says:

    Where can I find the "family"" rug

  15. Cathy says:

    I look forward to seeing the show on Saturdays. I first got introduced to the Novogratz via iTunes when I bought their Bravo episodes. Fantastic! I hope to visit some of the shops you feature in "Home" when I visit New York in Sept. Ya'll do amazing work! Smart move HGTV!

  16. Hutton says:

    Does anyone know what kind of tree is in the large silver floor vase? And where I can I get it?

  17. Lisa Tierney says:

    Where can I get The Family rug? Would look awesome in my family room! Thanks!

    • anna@HGTV says:

      Hi Lisa, the FAMILY rug is a Novogratz design coming soon to thenovogratz.com.

      • Jill says:

        Is there an estimated time that it will be available? I have noticed the replies have mentioned coming soon?

  18. [...] Home by Novogratz.  It’s a new show on HGTV.  But i’ve been a fan of theirs for awhile now. I mean, check out Sixx Design.  WOW. [...]

  19. peggy says:

    I love you guys! And I love your designs! Love, love, love the art selection and the hanging lights. And I am dying over that silver Chesterfield! One question – I've noticed in both of your episodes that your TVs are mounted and there is no storage for components, remotes, etc. How are you hiding those devices?

  20. candice says:

    i love your show. will you be coming back on bravo ? i really liked that show also!!

  21. Janet says:

    I'm really digging the kitchen chairs.

  22. Debra says:

    Isn't that an Eero Saarinen dining table (not Starke)???

  23. dsmith says:

    Would like to know where to buy the white plastic art supply rack mounted to the inside of the door for the kids art supplies

  24. Kalei says:

    Hi out there – just watched this episode and was so curious about the artwork… Did anyone "solve" the painting with the dogs? It's driving me crazy!

    • Iris Garden says:

      'Face re'pug'nance' according to the episode but this was only part of the painting. As an overall meaning, your guess is as good as mine.

    • sam says:

      Yes! Keep Your Keen Eyes and Fears and Tears and Face Repugnance

  25. Iris Garden says:

    I absolutely love the color in this apartment BUT I am sure that I saw this same apartment for sale in another HGTV real estate shows, prior to it being colorized. hummmmm

    I wish this show would give alittle bit of how they come to the design of furnishing and the process that entails and why. The shows I have seen are more of an empty canvas home and they pick out appropriate furnishings.The lights? Hope the bulbs are longlasting. :) I wonder how much was the total cost.

    The beach house was really nice for the girls.

    • SuBethJimBob says:

      Yeah, and on tonight's (Aug 27) Color Splash, David did their bedroom. Who are they related to, anyway?

      • comeonman says:

        They are related to money mc moneyson if they indeed have to actually pay for their makeovers. They are probably related to someone who owns HGTV or does the filming. You know their is something going on for them to be on three shows. Next is Bathtastic or Room Crashers or I Hate My Kitchen. You name it. HGTV probably own the apartment and is just renting the couple. Then they are putting it on Selling New York where people pay ridiculous prices to live in a closet.

  26. John says:

    Can anyone tell me the artist for the other featured work of the inverted woman? It looks like a Portland OR artist by the name of Liev Fegereng. Does anyone know?

  27. roosterme says:

    This couple does so much for other people, it would be very nice if someone would give these parents of 7 a relaxing day at a spa and a full style makeover. They deserve it! Well done Novogratz!

  28. jordy says:

    The apartment was wonderful before the "decorators" got their hands on it and made it into some sort of "70's retro trash." David and Jane you've been taken!!!

  29. Michele says:

    LOVE the Novogratzs! Haven't missed an episode yet. Regarding this specific episode… I saw the vintage colored barware glasses on the cart. I have these same glasses. I bought them at an estate sale in Edina, MN way back in 1997. I know nothing about them. I would love to know anything about them. Thank you in advance for your response.

  30. bbb says:

    Bravo has been Novogratzed! Wonderful. Put them in charge of programing. It would pump up Bravo for sure.

  31. Cali meets mountains says:

    Courtney,
    I have LOVE your work, watching your family and my family is thrilled to see you back on TV! I would love to know where you found the chairs at your dining table? The white with the nail head trim & the table is really fabulous! Leave the city & come out to Denver, we would love to have a design "play date!"

  32. dove says:

    I really love the "Family" carpet! When and where can it be purchased.

  33. Anita says:

    Get this show off TV! These people have no idea what they are doing. I like color, but their designs should be in a kindergarten room! The beach house actually made me dizzy. They over-decorate and are inconsiderate of the homeowner's wishes. Who at HGTV actually thought this show would be popular?

    • Connie says:

      Not everyone can agree with all designers. However, I do appreciate all their ideas and they inspire me to try different things. KEEP IT UP NOVAGRATZ"S!!!!!! ( don't blame Courtney) LOVE ALL THEIR SHOWS AND DESIGNS. WISH THEY WERE ON MORE THAT ONCE A WEEK.

  34. Connie says:

    Not everyone can agree with all designers. However, I do appreciate their ideas and they inspire me to try different things. KEEP IT UP NOVAGRATZ!!!! (and don't blame Cortney) LOVE THEM.

  35. CherylM. says:

    Hideous Designs & Hideous Designers = Home by Novogratz …… where'd they get their degrees KMART?? (apologies to Kmart).

    PLEASE remove this horrible horrible show!!! A complete waste of a half hour!!

  36. @xtianena says:

    didnt hgtv also did their bedroom in another episode,

    • denise says:

      i think i am watching david bromstad color splash it!! dylans candy store is the inspiration.

      • Heather S. says:

        Yeah, now that you mention it – you're right! I was scratching my head while watching Color Splash tonight wondering why this apartment and the couple looked so familiar. Haha! They do have an AMAZING house, though I didn't like what the Novogratz designers did with the family room. I think they have terrible taste is art (that dog painting was so tacky).

  37. Jesus says:

    Home by Novogratz is total crap. Eclectic is defined as… Deriving ideas, style, or taste from a broad and diverse range of sources. Not… impulse buying crap to randomly throw into a space. They are insanley full of themselves and hack designers. The space was better before they touched it.
    And WTF HGTV? The same couple gets to have Color Splash do their bedroom too? What an insult to David.

  38. Jen says:

    I am hugely disappointed with the home by novogratz show. It was advertised as being something wonderful and yet I have not liked a single design. I think my 4 year old could do better! Most often the rooms looked better before they "designed" it. Sorry home by novogratz but I will not be watching anymore.

  39. Wendy says:

    I'd like to know who this couple knows at HGTV….after seeing this espisode a few weeks ago, I just watched them have their bedroom done by David on Color Splash! What's next…. Candice doing their kitchen?? They may be seriously loaded, but let's try to spread the love around a bit better, I guess.

  40. Greg Doornbos-Ross says:

    OMG you guys do such awesome work! This same couple was on Color Splash and David did an amazing job on their bedroom! Very lucky couple to have spaces designed by Cortney and Bob Novogratz and David Bromstad.

  41. Retired Grammy says:

    I can't believe I missed most of the shows. I loved you on Bravo and was hoping you would do another show. I only saw one or two promos for the show on HGTV. I can't seem to find past full episodes to watch of previous shows either. Hope they will air the whole series again, so I can watch the full series of shows. Always glad to see your designs and your family.

  42. OnTheFly says:

    Hey,
    David Bromstead designed their bedroom. How come they get to guest star on two design shows?

  43. sparky says:

    Please help, I have seen aluminum side tables in your home. Where can I find them?

  44. Kim says:

    This is the coolest couple of TV!! Love their design ides!!!

  45. lisa says:

    I am sorry but not a fan. I like color but WOW that is awful. Just makes me think that maybe I can be a famous designer and have a show because you don't have to have talent.

  46. Laura says:

    The only thing I liked about the room was the light fixture. That artwork was hideous! I would be so mad if that was my place. I would never let those two anywhere close to my house. Nothing goes together. It's like they pick random things and put them anywhere. And who really wants a rug that says Family?? I feel bad for those people.

  47. Journee says:

    I love the show my first time seen it was last night (yes im late :) ) But I so need that rug for my den please tell me where I can get one thanx in advance .

  48. Where is the money? says:

    The Novogratz have gravity but they are no designers. $50k to design a music room and I can't see where the $$ went. They probably Charged a lot for the design services they did not perform.

  49. e lee says:

    The Family rug is part of their new line for CB2 and will be available in July starting at $399.

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