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This is your friendly style PSA: The Missoni for Target collection hits stores on September 13! There are over 400 pieces in this collection, but designer runs at Target sell out fast, so it’s best to go in with a plan. Luckily, a sneak peek of the signature zigzagged goods surfaced online yesterday.

missoni for target

Of course, the Italian fashion house is best known for its kaleidoscope knits, and there are some great sweaters, dresses, and blankets in the look book…but I think I’m falling hard for the slick mix & match dishes and that dream of a bike. (I’d gladly brave the taxi-jammed streets of NYC if I could tool around on such pretty pedals.) What do you think? Did Target hit the bull’s-eye with this collaboration?

8 Responses

  1. Kayla@HGTV says:

    I've been searching for the perfect bike over the last few months, and this might just be it! Gorgeous!

  2. anna@HGTV says:

    I'm picturing the equivalent of the running of the brides on 9/13…with design types crawling over each other to get in the doors of their local Target first.
    Got to have the bike…and the blanket…maybe the pillows, too.

    • Karli_HGTV says:

      That is a terrifying visual! Do love that bike though! The espresso set is sweet, too!

    • Briana@HGTV says:

      Ha! Oh no. I'll wear protective gear and a helmet. Then I can just ride that sweet bike on home…

  3. CplusE says:

    I'm going to mark my calendar for the big day — I love those Missoni colors and can't wait to check out the selections in my local Target store!

  4. sukigirl517 says:

    I absolutely love Missoni and am glad that Target will now feature some of their designs

  5. [...] festival of zig zag and highlighter colors feels like a giant Missoni print translated from textile into tile. The real genius is that everything else is kept simple, so the [...]

  6. mantolama says:

    http://www.yurdanyapi.com good job congratulations

Briana MowreyBriana is a writer and senior editor for HGTV.com. Her self-described design style is "mid-century modern magpie." She lives in a Brooklyn apartment with her husband, their spoiled dachshund, Chauncey,...


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