• Tell Your Friends

Filming this episode was a blast, because let’s face it, who doesn’t love to throw a great party? We wanted to help out a friend by staging his townhouse that was on the market and bring in some potential buyers by throwing a real estate party.

minetta lane townhouse novogratz

The huge space had an incredibly bare feeling. We understood that it wasn’t selling because buyers just couldn’t picture how they would really live in the space. Our first order of business: to highlight the concrete floors and turn them into a great design element. With some black and white paint, we created an oversized checkerboard pattern that really added character and a sense of scale to the previously bland space. This was done by measuring out the checkered pattern, marking it with tape, and then painting away.

layering art novogratz

We took advantage of the very tall ceiling height, by hanging a cluster of chandeliers at different levels to create a focal point as you enter the space. The next part was a no-brainer: we brought in lots of great, colorful furniture and a rug to make it feel like a home. Finally, we layered the space, just like you would in your home, with great art, candles, and tons of flowers.

black and white checkered floor

Job done, we sent out the invites for the party, which was attended by brokers, press and potential buyers — a truly diverse group of fabulous New Yorkers.

37 Responses

  1. Felicia says:

    They failed to make the house appear cosy. The very fact that the owner of the house only received two offers after the party says it all. If I was paid to design this, I would target a minimum 5 offers at the end of the night. Then that's a success. Due to the flower and garland (looking very much like funerals we have here in Asia) and too many colors resemble childcare center, it feels very kiddish and amateur. They didn't show the house's high ceiling as its feature but instead they tried very hard to hide it as if they're ashamed of it. It's a shame indeed.

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