Kym Gold, the owner of a great women’s clothing line, Babakul, contacted us to design her first shop located inside the iconic Fred Segal store in Santa Monica. We jumped at the opportunity to work in a city we love as much as Los Angeles.
Inspired by the beach and landscape in LA, we pulled natural elements into the design of the store. We accomplished this through the use of a lot of natural woods. We also looked at the design aesthetic of the clothing as a cue to what the store should look like, which was very girly but with an edge.
The space itself was very large, with an industrial feeling. We wanted to respect that but also cozy it up. The custom Debbie Harry piece by Ann Carrington really added some interest to the space, while the sweet antique chandeliers added some feminine charm. We think this store is a great showcase of how it’s ok to mix different elements in one room.
We made an intimate library area to warm up the space with a rug and some crazy vintage Philippe Stark chairs. It’s definitely a great shopping tactic to have a cool hangout for the husbands, boyfriends and kids to chill out while the women shop!