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babakul store light sign

Kym Gold, the owner of a great women’s clothing line, Babakul, contacted us to design her first shop located inside the iconic Fred Segal store in Santa Monica. We jumped at the opportunity to work in a city we love as much as Los Angeles.

clothing shelves babakul

Inspired by the beach and landscape in LA, we pulled natural elements into the design of the store. We accomplished this through the use of a lot of natural woods. We also looked at the design aesthetic of the clothing as a cue to what the store should look like, which was very girly but with an edge.

babakul interior

The space itself was very large, with an industrial feeling. We wanted to respect that but also cozy it up. The custom Debbie Harry piece by Ann Carrington really added some interest to the space, while the sweet antique chandeliers added some feminine charm. We think this store is a great showcase of how it’s ok to mix different elements in one room.

debbie harry art babakul

We made an intimate library area to warm up the space with a rug and some crazy vintage Philippe Stark chairs. It’s definitely a great shopping tactic to have a cool hangout for the husbands, boyfriends and kids to chill out while the women shop!

19 Responses

  1. What what says:

    Amazing. I wish the Novogratz's would adopt me. I love their book, I loved their first show and I'm so happy they're on HGTV where they're perfect in your Saturday night line up. They make me miss New York like crazy, and I can't wait to see what they do in the future. So inspiring, they make me whip out my spray paints and accost various sad looking articles in our home. My husband is ok with it, he just hides the bright pink can.
    This store's design is my favorite so far – its just stunning, as is most of their work.

  2. Antique Lover says:

    Can someone please tell me the name of the light shop they showed in LA?

  3. jan says:

    where did the conveyor chandeliers come from?

  4. JoyH says:

    making the babakul corner shelves for our LR. Thanks for the inspiration. love ths show, loved the old show, too.

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