Lady Gaga‘s new fragrance, Fame, is black. Now, I’m not referring to its packaging (yes, it’s black too) — I’m talking about the fluid itself! It’s black, people (it says so right on the box). It’s the first-ever perfume to be a color that, when sprayed, turns clear (don’t worry, you won’t stain your clothes).
Gaga partnered with Coty Beauty to create the one-of-a-kind perfume. Though skeptical at first that it could even be done, Coty Beauty executives are now crediting Gaga as the driving force behind one of the most important innovations in the fragrance industry in 20-years.
Whether you’re a Lady Gaga fan or not, don’t you find the new color technology rather intriguing?