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We at HGTV love color — you know that. So of course, I had to highlight a news item that is, well, at its core — all about color.

Lady Gaga‘s new fragrance, Fame, is black. Now, I’m not referring to its packaging (yes, it’s black too) — I’m talking about the fluid itself! It’s black, people (it says so right on the box). It’s the first-ever perfume to be a color that, when sprayed, turns clear (don’t worry, you won’t stain your clothes).
Black Perfume
Gaga partnered with Coty Beauty to create the one-of-a-kind perfume. Though skeptical at first that it could even be done, Coty Beauty executives are now crediting Gaga as the driving force behind one of the most important innovations in the fragrance industry in 20-years.

Whether you’re a Lady Gaga fan or not, don’t you find the new color technology rather intriguing?

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6 Responses

  1. Chelsea says:

    Leave it to Gaga to come up with this unique idea.

  2. pixelecho69 says:

    I am very intrigued by it I would but it.

  3. Mary C. says:

    I would buy it too. She's a genius.

  4. Allison M. says:

    Would buy it out of curiosity. Also a Gaga fan.

  5. Becky Morris says:

    Just read the reviews for this perfume and everyone seems to really like it.

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Grant DudleyGrant is the editor-in-chief of Design Happens and digital programming manager of HGTV.com. Despite growing up begging his mom not to ever drag him to another antique store, today his...

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