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This week, HGTV HOME Design Director (and former HGTV.com Guest Editor) Nancy Fire is readying herself for SURTEX, the leading design and digital fabric printing trade show that connects designers, buyers and manufacturers from around the world. Nancy, who is also creative director and founder of Design Works International and First2Print — is playing a big part in this year’s event.

Nancy’s companies and SURTEX have come together to create Design A Seat, a campaign that showcases surface design, digital fabric printing and industry connectivity. As so many industries come together May 18th, 19th and 20th, each seat in the campaign will represent one or more of them. The seats are sourced, revamped, DIYed and upholstered with both digitally printed fabric or wovens, each with their corresponding industry in mind. Each seat tells a story. Take a peek at what’s coming.

36 Responses

  1. Julie Crowley says:

    I love his idea! The names are catchy, fun and make a statement too. The colors and patterns are bright and cheerful.
    It looks like Nancy Fire, her two companies (Design Works International and First2Print) and partner, Surtex, are on to something great with Design A Seat!

  2. Ellen Oster says:

    Love the concept and the range of styles. Alive and vibrant. Meeting a wide range of customer needs.

  3. rss says:

    The 'Tweet Seat' (with the birds) is my absolute favorite. All the seats are great.

  4. Beverly Johnson says:

    I get it and LOVE this idea. All the seats shown are unique.

  5. KAE GUY says:


  6. Emily Morrow says:

    Terrific…Nancy Fire, you take 1st seat!

  7. marie levine says:

    What a great idea – now we can update and add a new spark to a room with more than just a pillow or two. And these patterns are all conversation starters! well done.

    Marie L.

  8. alyssa says:

    Love! The tweet seat is my favorite! So cute but I love them all!

  9. Hope A says:

    Love them all! Nancy Fire is amazing!!!

  10. Jenna says:

    The play seat is very cute.

Grant DudleyGrant is the editor-in-chief of Design Happens and digital programming manager of HGTV.com. Despite growing up begging his mom not to ever drag him to another antique store, today his...


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