After three incredible months of working at HGTV.com, last Friday marked my final day as an intern (insert waterfall of tears here). I still can’t believe how quickly this summer flew by, but as they say, that’s just what happens when you’re having fun. I’ve loved every minute of this job, but it’s time for me to head back to school to complete my final year studying Journalism and Psychology at NYU.
So, for my last post, I decided to stick with the back-to-school theme and throw together a little lesson for you inspired by my secondary major: Psychology! Today’s psychology class will be focused on color and how the hues we choose for our home can affect how we feel.
As cited on Pantone’s website, “Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. This is known as chromodynamics.” For example, some studies have shown red stimulates the senses, while blue has a more calming effect.
These reactions are thought to be caused by our subconscious association of colors with their occurrences in nature — red with fire, blue with water, etc. Whatever the exact reason, when re-designing your home, consider not only which paint is the prettiest, but also what feelings a certain color may create. Before I get carried away nerd-ing out over psych theories, here’s a basic overview on the psychology of color.
Red: Bold and Energetic
Red is considered a high-arousal color and has been shown to stimulate one’s senses, so adding red to a room instantly evokes energy. Plus, since we psychologically associate red with hot natural elements like fire, the color itself creates feelings of warmth in any room. Consider covering your walls in a deep red hue to make an area of your home feel more intimate, or incorporate red accents in a room that needs a dose of vivacity.