Interior designer Erica Reitman has a definite design point of view — how can you tell? The tagline of her website (VintageDesign.Me) says it all: “I Will Kick Your House’s Ass.” And that, she does very well. Erica strives to help homeowners make their homes look “bangin’” and when she’s not working her magic in homes across the country, she’s offering up helpful design tips and advice online. As we’ve done in the past, Design Happens dares to go beyond the interior design photos we’re accustomed to seeing and talks to the designers who actually created some of these stunning rooms. This week, we’re chatting with Erica Reitman.
D-Happ: Tell us about your website.
ER: I created VintageDesign.Me to be a spot online where people can go to get great advice, learn an easy tip, or read about my favorite resources. I really try to stay focused on tangible, real-world value and results, so I don’t do inspiration posts or random mood boards that don’t relate to anything (though I love looking at those things on other people’s sites!). I get how valuable everyone’s time is, so I always want people to come away feeling like: “I’m SO ready to go do this random decorating thing that I’ve never thought about before” after reading one of my posts. I also try to stress that while, of course I’d love for you to hire me to come decorate your home, you really don’t have to because e-v-e-r-y-o-n-e has it in them to put together a great space that makes them smile when they walk through their front door. And yep, I do mean everyone.
D-Happ: How would you describe your aesthetic?
ER: My overall aesthetic is kind of like a mosh pit at a Pearl Jam concert in 1992. I love, love, love the graphic, colorful design of the 60′s and 70′s, and really dig mixing pieces from that era with newer modern pieces. Big, bold pieces of art make me smile, and vintage anything always gets me revved up — especially if it comes from a flea market or a thrift store. I do tend to lean more toward more masculine interiors, and so I especially love working with guys on “dude designing” their spaces. So I guess my aesthetic is eclectic/vintage/arty/masculine/70′s/chic?
D-Happ: Where do you source inspiration?
ER: My favorite source of inspiration is vintage interior design magazines and books. I recently moved to Los Angeles, and the flea markets here are pretty amazing. So I often find great old issues of Architectural Digest, Town & Country and House and Garden magazines that I buy for a buck apiece and then pore over at home.