With all the options for design inspiration online, you may not have ever considered Instagram as a resource before. But, newsflash — it is! Before embarking on your next design project, you might want to consider an Instagram dive in order to come up with some serious designer inspo.
Here are some ideas for getting the most out of this visual social platform:
1. Hashtag Searches. Much like Twitter, Instagram is built on a foundation of hashtags. Anyone can make up a hashtag or use an existing hashtag, so there’s no exact method to the madness when you’re doing a hashtag search. Your best bet is to just go to the search screen (the magnifying glass), put your cursor in the search box to pull up the “hashtag” tab, then start typing in a bunch of different hashtags. Some of my favorites include:
You’ll find loads of design ideas this way.
2. Follow interior designers. If there’s an interior designer that you admire, go to their website and see if they have a link to their Insta account; chances are they do. Designers often share pics from ongoing projects, inspiration boards and recent furniture finds. Here are 10 must-follow interior designers on Instagram to get you started.
3. Follow stores and brands. Most brands and stores have discovered the importance of having an Instagram account, and you can find loads of design, product and color inspiration on their feeds. Some of my favorites to follow are: @TargetStyle, @HomeGoods, @WestElm, @PBTeen, @IkeaUSA, @BenjaminMoore, @HomeDepot and @LowesHomeImprovement.
4. Use the explore feature. It used to be that the “explore” page on Instagram was a collection of the most popular photos on the platform. As you can imagine, this mostly included pics of scantily-clad women in bikinis and some cute cat photos. But the “explore” tab has become really good. Now, if you click on the magnifying glass, you’ll be taken to a screen where you can choose either “photos” or “people.” The “Photos” tab will include pics that Instagram thinks you might like, and the “People” tab includes other users they think you might like to follow. As someone who looks at, likes and follows many designer-y photos, I often find similar suggestions in my explore section. Look around yours and see if Instagram has any killer picks that can inspire you.
For a dose of design inspiration from HGTV talent and editors every single day, follow @hgtv on Instagram.
Do you have any Instagram tricks that we missed? Let us know in the comments!