For the April issue of HGTV Magazine, we rescued, rehabbed, and resold five pieces of used furniture. Some items went flying off the online shelves, while others required a little more negotiating and patience. We learned that making money off redos can get tricky, but there are key strategies that can help. Read on for our secrets to selling success, and take a look at our before and afters here.
Come up with a cute name
All sites require a seller ID—give yours a catchy name and logo to draw more attention. We called ours The Sheffield Vintage and created a logo that conjured up the stylish, DIY look we wanted.
Sell on more than one site
Expand your reach by setting up shop in multiple places. We posted all of our projects
on online marketplaces ebay.com, etsy.com, and furnishly.com (a Craigslist-style site for furniture). Or go offline and try local flea markets.
Price it right
Look up what sellers with products similar to yours are charging. Listing your items too high could get you passed over.
Be very descriptive
When providing info about your products, offer plenty of details, including dimensions, finishes, and materials. If you don’t tell potential buyers up front, they’ll ask later or just move on.
Post at least five pics
And make them good! That means clear, well-lit photos with plain backdrops and different angles, including close-ups.
It can take months to make your first sale. Some of our items didn’t move for what felt like ages. We used that time to tweak our listings to attract more buyers, and we eventually sold everything we rescued!
Originally appeared in the April 2013 issue of HGTV Magazine.