Last Sunday, the TV duo hosted a Watch & Tweet Party for Brother Vs. Brother, their latest hit series on HGTV. The “party” was a big hit in its own right, with #BROVSBRO topping Twitter trends charts at #1!
In fact, this season of Brother Vs. Brother has inspired fans to “get social” in a number of fun ways. HGTV’s second screen app offered viewers the chance to unlock exclusive content during each episode. Visitors to HGTV.com voted and tweeted their picks for #TeamDrew or #TeamJonathan through the site’s interactive Fan Vote.
Facebook fans engaged in entertaining activities like Guess the Twin and the Brother Vs. Brother Personality Quiz. Avid pinners repinned and discussed their favorite designs on the Brother Vs. Brother Pinterest board. And Instagram users were treated to fun behind-the-scenes photos and candid snap-shots.
What do Drew and Jonathan think of this social media frenzy? We recently caught up with the two during filming for a new season of Property Brothers:
Drew: “There’s no question in my mind that we have the top shows because we have the best fans in the world. We love hosting social media events because it gives us a chance to connect directly with our viewers.”
Jonathan: “Drew and I strive to connect with our fans in as many ways as possible which is why we love hosting online chats.”
And that’s just the beginning for Scott brothers’ fans. The Brother Vs. Brother Finale promises to be the “social” event of the summer.
You’re invited to a LIVE Pre-Game Party (via streaming video) with Jonathan and Drew this Sunday 9/8c. Then watch the Brother Vs. Brother Finale at 10/9c and join the conversation using #BROVSBRO. And be sure to access second screen content during the show with Viggle and IntoNow (available for Android and IOS).
So pop the popcorn, turn to HGTV, power up your device of choice, and get social with the bro’s! Here’s where you can find Drew and Jonathan:
- @MrDrewScott and @MrSilverScott on Twitter
- Drew Scott and Jonathan Silver Scott on Facebook
- @MrDrewScott and @MrSilverScott on Instagram
- @ScottBrothers on Pinterest
- YouTube Broadcast
- Play the match game for a chance to win a VIDEO hangout
And if you happened to miss the summer’s hottest renovation competition, head over to HGTV.com right now to catch up before the Brother Vs. Brother Finale this Sunday.