Guest post by Melissa Andersen, CousinsTV
As Web Content & Social Media Manager for HGTV’s Cousins, Anthony and John, I’m in the unique position to see firsthand the blood, sweat, and passion that go into each and every home renovation they tackle – whether on air or off. When I tell people that I work with the Cousins, the first question is, nearly without fail, ‘Are they the same in real life as they are on TV?’ – and the answer is, unflinchingly, YES!
Anthony and John are the real deal – what you see is what you get. When they’re getting emotional with the people they’re helping – it’s real. When they’re stressing about a deadline or construction setback – it’s real. And when they’re laughing and joking with each other, giving us a teeny glimpse into what a meal at the Carrino/Colaneri family dinner table is like – it’s real. They’re not actors, they’re not acting, and being genuine is at the very core of who they are and what they do.
When I joined the team to help manage their social presence, it was clear from the start that a connection with their fans – a real one – was their top priority. They didn’t simply hand me the reins and walk away from their most direct touch point to the people who got them where they are today… their social media was, and still is, a joint collaboration between all three of us. They bring the love, energy, and inspiration, and I tidy it up into a neat little package that makes sense for whatever platform we’re working on, whether it be Facebook, Twitter, or Pinterest. Our working relationship is easy because they trust my instincts and because I trust their authenticity.
The hour-long episodes of Cousins Undercover (which premieres this Sunday at 8/7c) follow Anthony and John as they navigate the unpredictable waters of surprise home makeovers in a matter of days. But the show is also about family and community – two things the Cousins know all about – and coming together to pay it forward to local heroes who have given so much of themselves, often at the price of their own needs.
We want the fans to feel like they’re part of the show. The stories of the people featured in each episode don’t stop at the end of the hour, but keep unfolding – and we want them to continue for you, too.
That’s why we’re getting super social with all you loyal Cousins fans! Not only will Anthony and John be live-tweeting every episode, but they also will be hosting LIVE Q&A sessions on Facebook (starting 10/13 and continuing for alternating episodes for the rest of the season). In the 30 minutes following the show, Anthony and John will answer your questions about that night’s episode (and even some design and renovation questions!) so you can get the inside scoop on what goes into super-sized, super-secret home renovations like you’ll see on Cousins Undercover. As usual, they’re keeping it real.
We hope to see you there.
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